Motivated To Fail
🔥 Book Blurb:
The Power of Incentives & When Incentives Go Wrong
The Power of Incentives — and When They Go Disastrously Wrong
Incentives move the world.
They drive performance, fuel innovation, and shape behavior in everything from startups to schools.
Motivated to Fail starts where most books end — by showing you what great incentives actually look like.
From world-class employee programs to clever reward systems that work, this is motivation done right.
But incentives have a dark side.
The same tools that spark progress can also spark chaos — encouraging corner-cutting, manipulation, even disaster.
From brilliant beginnings to unintended endings, this book unpacks how incentives work — and how they sometimes backfire in spectacular ways.
🧠 Balanced, brilliant, and dangerously insightful.
🔥 For builders, designers, policymakers, and anyone who’s ever offered a reward and hoped for the best.
Learn what works.
Then learn what breaks.
And build better because of it.